Luisa Flora

Luisa Flora, C and C architettura ingegneria

Partner of C and C since 2014, she graduated in Letters at the University of Milan in 1996. In 1997 she completed a Masters in Multimedia Software Design with the Agusta Group, in 2003 she completed a Masters in Business Communications and Public Relations at the Higher Institute of Communication – IED in Rome, in 2011 a . Master in Marketing and Digital Communication organised by Il Sole 24 Ore / Eventi.

For C and C she is responsible of the projects regarding the promotion of cultural heritage, in particular she worked to the calls related to the celebrations of the First World War and to the design of the MGGM – Museo della Grande Guerra in Montagna (Museum of the Great War in Mountains) at Forte Col Badin, Chiusaforte (UD).

Since 2012 she is the Sole Administrator of Arte Eventi Venezia/Officina delle Zattere (www.officinadellezattere.it/en), a company specializing in the design and organization of artistic events.

She worked as consultant (2008-2010) and before as Marketing Manager (2003-2007) for the company Codice. Idee per la cultura srl dealing mainly with the definition of the marketing plans for events, the planning of communications activities and relations with the sponsors.
 She launched events such as the Science Festival of Genoa (www.festivalscienza.it), Mondadori Junior Festival in Verona, FEST (first International Fair of Scientific Publications) and worked with public and private institutions in various cities such as Genoa, Verona, Mantua, Urbino, Udine, Trieste, Bologna, and Syracuse.
 She coordinated cultural and tourist marketing studies on Genoa, Urbino and Syracuse.

From 2004 to 2007 she held seminars and taught at Urbino University (Masters for Cultural Editors, Course in Business Communication) and at the IULM – Free University (Organisation and Management of Editorial companies).

From 2008 to 2012 she worked as free lance on marketing, media relations and public relations; from 1997 to 2003 she was Account Executive and Project Manager for Orchestra Srl Multimedia Design and then for Uhuru (Gruppo KataWeb – L’Espresso).